TO STUDY THE PERCEPTION OF THE BUYERS TOWARDS BIRLA WHITE CEMENT

Abstract

India is the second largest cement producer globally. The cement industry of  India accounts for an installed capacity of 144 million tonnes. The industry has seen rapid technological upgrade and a vibrant growth in the preceding 2 decades. A couple of plants are comparable across several aspects with the finest operational plants globally. The cement industry of India is highly energy-intensive. Its plants’ energy bill income is over 60% of cement manufacturing cost. Studying customers’ cement industry requirements, this research study is undertaken to analyze perceptions of real-estate builders, contractors and construction material traders pertaining to Birla White cement.