HUMAN-AI COLLABORATION IN COMMERCE EDUCATION: EXAMINING THE DEVELOPMENT OF ETHICAL DECISION-MAKING AND ENTREPRENEURIA
Keywords:
Human-AI Collaboration, Commerce Education, Ethical Decision-Making, Entrepreneurial Competencies, Artificial IntelligenceAbstract
The present study examines the role of human-AI collaboration in developing ethical decision-making and entrepreneurial competencies among commerce and management students in Uttarakhand and Uttar Pradesh. A quantitative, descriptive, and analytical research design is proposed, involving 100 undergraduate and postgraduate students. The study explores AI utilization, ethical awareness, critical thinking, and entrepreneurial development. Illustrative findings indicate that 92% of respondents were aware of AI tools, while 78% used ChatGPT for academic purposes. Furthermore, 85% emphasized human accountability in AI-assisted decisions, 77% recognized AI's contribution to entrepreneurial idea generation, and 75% reported improved business problem-solving. However, only 58% expressed confidence in identifying algorithmic bias, highlighting potential ethical challenges. The study emphasizes the importance of integrating AI literacy, critical thinking, and responsible technological practices into commerce education. Human-AI collaboration may enhance entrepreneurial readiness while preserving ethical judgment, independent reasoning, and human accountability in business decisions.
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