TO STUDY CONSUMER BEHAVIOUR TOWARDS MARUTI CARS

Abstract

Growth in the Indian passenger-car industry has been supported by a variety of factors including strong economic activity, increased environmental regulations, the development of organised retail, and the government's increased focus on rural development as well as the availability of funds for new projects and easy vehicle financing for potential buyers. The automobile industry appears to be breaking free of its usual cyclical trends and the varying sizes of vehicles. The primary goal of this study was to better understand Maruti Suzuki customers' preferences and behaviour in India. India is a large country with a large population, and most of its citizens have the means to purchase a family car. Many automotive manufacturing businesses have entered the Indian market because they have a clear awareness of the Indian market's demand for autos. Because each customer's behaviour is unique, every business has a unique approach to attracting new clients. The findings of this study shed light on a variety of elements that influence consumer behaviour and satisfaction. The goal of this study is to learn more about the tastes and opinions of Indian consumers when it comes to purchasing Maruti Suzuki vehicles. Secondary sources of information were used to gather data for the analysis in order to make it more comprehensive. To arrive at conclusions, researchers compiled and statistically analysed the information provided by the survey participants.