DIFFICULTIES REQUIRING REFORMS IN INDIA'S E-COMMERCE MARKET

Abstract

The emergence of e-commerce firms and their operations have resulted in a rewrite of antitrust laws. India's e-commerce sector is one of the fastest growing in the world. While this offers a number of advantages, there are a growing number of antitrust issues as a result of such firms' anticompetitive behaviour. This article will analyse and dive into several criteria that are critical for assessing whether an E-commerce platform has engaged in anti-competitive behaviour, the resulting antitrust issues, and the Competition Commission of India's modus operandi. Additionally, it analyses Indian cases decided by the Competition Commission of India and highlights the evolution of different elements affecting the E-commerce marketplaces and their operation. Additionally, the study offers insight on the global strategy used by other nations to address comparable issues and discusses particular international cases adjudicated by the European Union and other authorities. A vibrant, healthy competitive market is critical for the country's economy and general trade and commerce. Competition Law regulations established by the government dictate how many parts of the market operate, and so play a critical role in the business sector. The field of competition is composed of a variety of dynamic elements that must be constantly monitored to ensure that anti-competitive activities and an imbalance in power dynamics do not adversely effect the economy or consumer welfare.