A STUDY ON PERCEPTION OF CUSTOMERS TOWARDS BIRLA SUN LIFE INSURANCE

Authors

  • Ishwarbhai M. Rathod Assistant Professor, Shri K.K.Shastri Government Commerce College, Maninagar Ahmedabad
  • Dr. M. P. Trivedi Associate Professor, B.J.V.M. Commerce College V.V.Nagar, Anand

Keywords:

Insurance, Customers, Satisfaction, Birla Sun Life Insurance

Abstract

In today’s tough competition, every company in service sector tries hard to satisfy their customer. In Insurance sector, various new private companies have entered in industry by doing the merger with foreign companies. Day by day they are offering new services with the basic plan to attract the new customers & for retaining the present customers. In this research paper, researcher tried to understand the perception of customers in Insurance sector. The main objective of this paper to identify customer preference regarding plans of Birla Sun Life Insurance company , their purpose of buying the insurance policies, satisfaction level & their future plans for new insurance policy. Data was collected with help of structured questionnaire from 100 customers of Ahmedabad city.

Additional Files

Published

11-10-2023

How to Cite

Ishwarbhai M. Rathod, & Dr. M. P. Trivedi. (2023). A STUDY ON PERCEPTION OF CUSTOMERS TOWARDS BIRLA SUN LIFE INSURANCE. International Educational Applied Scientific Research Journal, 6(2). Retrieved from https://ieasrj.com/journals/index.php/ieasrj/article/view/237

Issue

Vol. 6 No. 2 (2021): FEBRUARY ISSUE, INTERNATIONAL EDUCATIONAL APPLIED SCIENTIFIC RESEARCH JOURNAL

Section

Articles