“EDTECH MONOPOLIES AND PEDAGOGICAL COMMODIFICATION: REGULATORY CHALLENGES OF PRIVATE TUTORING PLATFORMS IN INDIA COMPARED TO WESTERN REGULATORY FRAMEWORKS”

Authors

  • Pulukuri Mercin Babu Lecturer in Psychology, Govt. DIET, Mynampadu, S. N. Padu Mandal, Prakasam District, A.P.
  • Rachapudi Jagannadha Rao Lecturer in Environmental Science, Govt. DIET, Mynampadu, S. N. Padu Mandal, Prakasam District, A.P.
  • Damaraju Pradeep Kumar Associate Professor, K. K. C. College of Law, P.R. Mangalam, Puttur, Tirupati District, A.P.

Keywords:

EdTech Monopolies, Pedagogical Commodification, Private Tutoring Platforms, Shadow Education, Regulatory Asymmetry, Educational Equity

Abstract

The rapid platformization of private supplementary tutoring in India has concentrated market power among a handful of venture-backed entities, converting pedagogical processes into scalable, data-extractive commodities while formal schooling remains under-resourced. Drawing on Bray’s comparative analyses of shadow education and recent scholarship on platform capitalism in education, this study interrogates how the absence of sector-specific legislation—relying instead on fragmented consumer-protection notices, the Digital Personal Data Protection Act 2023, and state-level coaching guidelines—permits predatory pricing, opaque algorithmic personalization, and the redefinition of learning as a private good. Western counterparts, by contrast, embed stronger guardrails: the United States’ FERPA and COPPA frameworks impose institutional control over student records and parental consent for minors, while the European GDPR and emerging AI Act classifications treat adaptive tutoring systems as high-risk processing requiring data-protection impact assessments and purpose limitation.

Through a multi-method comparative design—critical policy discourse analysis of Indian guidelines and NEP 2020 alongside doctrinal examination of U.S. and EU instruments, supplemented by secondary quantitative indicators of market concentration and enrolment disparities—the inquiry maps institutional voids that enable monopoly formation and equity erosion1. Results demonstrate that India’s laissez-faire posture accelerates pedagogical standardization and socioeconomic stratification, whereas Western regimes, despite their own limitations, better constrain secondary commercial uses of learner data and preserve residual public oversight2. These asymmetries underscore the necessity of hybrid regulatory architectures that combine competition remedies, child-specific data protections, and pedagogical quality standards to re-embed private tutoring within a public-interest educational ecology rather than allowing it to operate as an unaccountable parallel system3.

References

I. Bhorkar, S (2024), “Unregulated Private Tutoring in India: Educational Inequalities Endangered by the “Light But Tight” National Education Policy 2020”, Saeed. T., Iyengar, R, Witenstein, M.A., Byker, E.J., “Exploring Education and Democratization in South Asia”, South Asian Education Policy, Research and Practice (SAERP). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-47798-0_6

II. Zhang, W., (2021), “Non-State Actors in Education: The Nature, Dynamics and Regulatory Implications of Private Supplementary Tutoring”, 2022 GEM Report Fellowship, Global Education Monitoring Report, UNESCO.

III. Zhang, W., “Taming the Wild Horse of Shadow Education: The Global Expansion of Private Tutoring and Regulatory Responses”, Routledge, Taylor & Francis Group.

IV. Bray, M., (2025), “Regulatory gaps in private supplementary tutoring: international patterns and implications for social protection”, Vol. 10, Frontiers Education. https://doi.org/10.3389/feduc.2025.1602842

V. Hara, S., (2025), “The Role of EdTechs in the Commodification of Knowledge”, In Jahankhani, H., Issac, B, “Cybersecurity and Human Capabilities Through Symbiotic Artificial Intelligence (ICGS3 2023)”, Advanced Sciences and Technologies for Security Applications, Springer, Cham. https://doi.org/10.1007/978-3-031-82031-1_25

VI. Dr. Park, L., (2025), “EdTech Regulations Around the World: A Comparative Analysis”, Calimatic EdTech.

VII. Gupta, A., (2023), “Exposing the “Shadow”: an empirical scrutiny of the “Shadowing process” of private tutoring in India”, Educational Review, 75(3): 394-410, Taylor & Francis. https://doi.org/10.1080/00131911.2021.1931038

VIII. TULSYA, A., (2026), “Governing Learner Data Risks in India: The DPDP Act and the Case for EdTech-Specific Regulation”, ORF Issue Briefs, Issue No. 879, Observer Research Foundation.

IX. Bray, M., (2024), “Governing private tutoring for public good: Lessons from international experiences”, Prospects, Springer Nature, 54, 331-339. https://doi.org/10.1007/s11125-023-09651-y

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Published

01-09-2026

How to Cite

Pulukuri Mercin Babu, Rachapudi Jagannadha Rao, & Damaraju Pradeep Kumar. (2026). “EDTECH MONOPOLIES AND PEDAGOGICAL COMMODIFICATION: REGULATORY CHALLENGES OF PRIVATE TUTORING PLATFORMS IN INDIA COMPARED TO WESTERN REGULATORY FRAMEWORKS”. International Educational Applied Scientific Research Journal, 11(09), 10–18. Retrieved from https://ieasrj.com/journals/index.php/ieasrj/article/view/665