A STUDY ON THE CHALLENGES AND OPPORTUNITIES OF EDUCATIONAL MARKETING AND COMMUNICATION PRACTICES IN CBSE SCHOOLS
DOI:
https://doi.org/10.5281/zenodo.21239795Keywords:
Educational Marketing, Communication Practices, CBSE Schools, School Branding, Digital Communication, Parent Engagement, Institutional Reputation, School Management, Educational Communication, Marketing StrategiesAbstract
Educational marketing has become an essential aspect of modern school management due to increasing competition among educational institutions and the growing expectations of parents and students. In CBSE schools, effective communication practices play a significant role in building institutional image, improving stakeholder relationships, and enhancing educational quality. This article examines the major challenges and opportunities associated with educational marketing and communication practices in CBSE schools. The study discusses various communication approaches adopted by schools, including traditional and digital communication methods, social media engagement, parent–teacher interaction, and institutional branding strategies. The article highlights several challenges such as lack of professional marketing knowledge, financial limitations, technological barriers, communication gaps, and ethical concerns related to commercialization of education. At the same time, it explores numerous opportunities created by digital platforms, innovative communication tools, enhanced parent engagement, and improved institutional visibility. The role of teachers and school administrators in implementing effective communication strategies is also emphasized. The article concludes that balanced and ethical educational marketing supported by strong communication practices can contribute significantly to the overall growth and reputation of CBSE schools. Effective communication and strategic marketing can help schools maintain competitiveness while ensuring quality education and stakeholder satisfaction.
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