RETAINING TALENTED EMPLOYEES THE EMPLOYER BRANDING WAY

Abstract

Employer branding is the strategy companies use to appeal to desired current and future ideal talent. Employer brand is the image of an organisation as a great place to work in the minds of its current employees and key stakeholders. A good employer brand makes it easy to attract good talent and curb attrition. The employer brand strongly supports corporate brands and vice versa. Against this background, a modest attempt has been made to present different aspect of the employer branding way to attract, engage and retain the talented employees in an organisation.