THE IMPACT OF CONTENT MARKETING ON BRAND AWARENESS: A QUALITATIVE STUDY

Authors

  • Mr. Sandeep Jashwant Assistant Professor, Commerce, Shri Shankaracharya Mahavidyalaya, Bhilai, Chhattisgarh, India

Keywords:

Content Marketing, Brand Awareness, Qualitative Study, Consumer Perception, Marketing Strategies, Brand Recognition

Abstract

This qualitative study explores the impact of content marketing on brand awareness, focusing on how different types of content marketing strategies influence consumer perceptions and brand recognition. By utilizing in-depth interviews, focus groups, and case studies, this research aims to uncover the nuances of content marketing's effectiveness in enhancing brand awareness. The study reveals that content marketing significantly boosts brand awareness through tailored content strategies, engagement-driven approaches, and consistent messaging. The findings provide actionable insights for marketers to optimize content strategies and improve brand visibility. The study also identifies key challenges and opportunities in content marketing, offering recommendations for enhancing brand awareness through effective content marketing practices.

References

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Additional Files

Published

15-01-2021

How to Cite

Mr. Sandeep Jashwant. (2021). THE IMPACT OF CONTENT MARKETING ON BRAND AWARENESS: A QUALITATIVE STUDY. International Educational Applied Scientific Research Journal, 6(1). Retrieved from https://ieasrj.com/journals/index.php/ieasrj/article/view/350

Issue

Vol. 6 No. 1 (2021): JANUARY ISSUE, INTERNATIONAL EDUCATIONAL APPLIED SCIENTIFIC RESEARCH JOURNAL

Section

Articles

License

Copyright (c) 2021 International Educational Applied Scientific Research Journal

Creative Commons License

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