"EXPLORING THE SYNERGY BETWEEN ARTIFICIAL INTELLIGENCE AND E-COMMERCE: CHALLENGES AND OPPORTUNITIES FOR THE FUTURE"

Authors

  • Dr Sandeep Jashwant Assistant Professor, Commerce, Shri Shankaracharya Mahavidyalaya, Bhilai, C. G., India

Keywords:

Artificial Intelligence, E-commerce, Machine Learning, Personalization, Customer Experience, Operational Efficiency, Ethical Considerations, Data Privacy, Technological Challenges, Future Trends

Abstract

The rapid advancements in artificial intelligence (AI) have transformed industries, with e-commerce being one of the most impacted sectors. AI has revolutionized the way businesses interact with consumers, optimize operations, and personalize services. However, integrating AI into e-commerce comes with its own set of challenges, including data privacy concerns, technological complexity, and the potential for ethical dilemmas. This paper explores the synergistic relationship between AI and e-commerce, examining how AI technologies such as machine learning, natural language processing, and computer vision are enhancing customer experiences and driving operational efficiencies. It also discusses the key challenges faced by businesses in adopting these technologies and provides recommendations for overcoming these barriers.

References

I. Bai, X., & Zeng, Z. (2019). Applications of Machine Learning in E-commerce Personalization. Journal of Business & Technology, 15(3), 45-58.

II. Choi, H., & Lee, J. (2020). AI in Retail: How Machine Learning is Changing E-commerce Strategies. Retail Technology Journal, 34(2), 22-30.

III. Choudhary, S., & Kumar, M. (2020). Ethical Implications of Artificial Intelligence in E-commerce. International Journal of Ethics in Technology, 9(1), 112-125.

IV. Harris, P., & Moore, D. (2020). Data Privacy and Security in the Age of AI. Cybersecurity in Digital Commerce, 7(4), 78-89.

V. Jain, R., & Gupta, S. (2021). Navigating the Ethical Challenges of AI in E-commerce. Journal of Technology Ethics, 11(2), 50-65.

VI. Khan, A., & Sharma, R. (2021). Challenges in AI Adoption in E-commerce Platforms: A Case Study Approach. Journal of Digital Commerce, 14(5), 101-114.

VII. Smith, T., et al. (2019). The Role of AI in Personalized E-commerce. AI and Retail, 8(6), 13-29.

Additional Files

Published

15-11-2023

How to Cite

Dr Sandeep Jashwant. (2023). "EXPLORING THE SYNERGY BETWEEN ARTIFICIAL INTELLIGENCE AND E-COMMERCE: CHALLENGES AND OPPORTUNITIES FOR THE FUTURE". International Educational Applied Scientific Research Journal, 8(11). Retrieved from https://ieasrj.com/journals/index.php/ieasrj/article/view/375

Issue

Vol. 8 No. 11 (2023): NOVEMBER ISSUE, INTERNATIONAL EDUCATIONAL APPLIED SCIENTIFIC RESEARCH JOURNAL

Section

Articles

License

Copyright (c) 2023 International Educational Applied Scientific Research Journal

Creative Commons License

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