ROHIT KUMAR. COMPARATIVE CONSUMER PERCEPTION OF HANDICRAFT PRODUCTS FROM MSMES IN WESTERN UTTARAKHAND AND ROHILKHAND REGION: IMPACT OF DIGITAL SUSTAINABILITY MARKETING STRATEGIES. International Educational Applied Scientific Research Journal, [S. l.], v. 11, n. 08, p. 109–113, 2026. DOI: 10.5281/zenodo.22746602. Disponível em: https://ieasrj.com/journals/index.php/ieasrj/article/view/651. Acesso em: 7 oct. 2026.