DEEPIKA NEGI. ANALYSING THE ROLE OF AI-DRIVEN DIGITAL MEDIA CONTENT IN PROMOTING SUSTAINABLE TOURISM PRACTICES IN UTTARAKHAND. International Educational Applied Scientific Research Journal, [S. l.], v. 10, n. 8, 2025. DOI: 10.5281/zenodo.21801985. Disponível em: https://ieasrj.com/journals/index.php/ieasrj/article/view/633. Acesso em: 14 sep. 2026.