DR. MRUNAL MEHTA. FROM NOSTALGIA TO MARKET LEADERSHIP A DILEMMA-BASED CASE STUDY ON THE REVIVAL AND GROWTH STRATEGY OF CAMPA COLA BY RELIANCE CONSUMER PRODUCTS LIMITED. International Educational Applied Scientific Research Journal, [S. l.], v. 11, n. 07, p. 22–33, 2026. DOI: 10.5281/zenodo.22029378. Disponível em: https://ieasrj.com/journals/index.php/ieasrj/article/view/630. Acesso em: 25 oct. 2026.