A CROSS-CULTURAL ANALYSIS OF PRINT ADVERTISING IN INDIA AND ENGLAND

Authors

  • Ngangom Maheshkanta Singh Assistant Professor, Lady Shri Ram College for Women, University of Delhi

Abstract

A CROSS-CULTURAL ANALYSIS OF PRINT ADVERTISING IN INDIA AND ENGLAND

References

I. Bignell, Jonathan. Media semiotics: An introduction. Manchester and New York: Manchester University Press, 1997.

II. Barthes, Roland. Mythologies. London: Jonathan Cape, 1972.

III. Jhally, Sut.The Codes of Advertising: Festishism and Political Economy of Meaning in the Consumer Society. London, Frances Pinter (Publishers), 1987.

IV. Jally, Sut. Social Communication in Advertising.New York, Methuen, 1986.

V. Barthes, Roland. The Language of Fashion. New York, Berg, 2004.

VI. Cook, G. The Discourse of Advertising. London Routledge, 1992.

VII. Dyer, G. Advertising as Communication. Londdon, Methuen, 1982.

VIII. Goffman, E. Gender Advertisements. London, Routledge, 1992.

IX. British publications of Hello! Magazine

X. British publications of MarieClaire Magazine

XI. British publications of GQ Magazine

XII. British publications of ELLE Magazine

XIII. Indian publications of ELLE M

XIV. Indian publications of India Today Magazine

XV. Indian publications Outlook Magazine

XVI. Indian publications The Week Magazine

XVII. Indian publications of OFFICIEl Magazine

XVIII. www.adsoftheworld.com

XIX. www.afaqs.com

Additional Files

Published

01-12-2024

How to Cite

Ngangom Maheshkanta Singh. (2024). A CROSS-CULTURAL ANALYSIS OF PRINT ADVERTISING IN INDIA AND ENGLAND. International Educational Applied Scientific Research Journal, 9(12). Retrieved from https://ieasrj.com/journals/index.php/ieasrj/article/view/394