ARTIFICIAL INTELLIGENCE (AI) INTEGRATION IN ACCOUNTING: PERCEPTION OF GUJARAT BASED ACCOUNTANTS

Abstract

The integration of Artificial Intelligence (AI) in accounting represents a transformative shift with significant implications for the profession. This study, titled "Artificial Intelligence (AI) Integration in Accounting: Perception of Gujarat Based Accountants," delves into the viewpoints of accountants in Gujarat, India, regarding this integration. With the overarching goal of understanding the role of AI in accounting, the research aims to explore how AI influences efficiency, accuracy, and decision-making processes within the accounting domain. Furthermore, the study seeks to investigate the association between the demographic profile of accountants and their perspectives on AI integration. To achieve these objectives, a sample size of 200 Gujarat-based accountants was interviewed, ensuring adequate representation for meaningful analysis. By examining the perceptions and attitudes of accountants towards AI integration, this research contributes to a deeper understanding of the opportunities and challenges associated with leveraging AI technology in accounting practices. The findings of this study offer valuable insights for policymakers, educators, and accounting professionals, guiding efforts to promote AI adoption, address training needs, and optimize the effectiveness of accounting practices in Gujarat. Ultimately, this research contributes to the ongoing discourse on AI integration in accounting, paving the way for informed decision-making and strategic advancements within the profession.