BRAND AWARENESS OF BIG BAZAAR HYPERMARKET AND IT’S COMPETITORS IN INDIA

Dr. B. M. Raja Sekhar, Dr. Nalla Bala Kalyan

Abstract


The case examines in detail the changing dynamics in the Indian retailing industry in this 21st century, driven by the growth of organized retailing sector and increased personal consumption of customers on account of increased exposure to foreign goods and growth in nuclear families and rising incomes.  The article focuses on retailing formats in India. Retail revolt is extensive throughout India. Organized retailing has grown with growth of supermarket, malls, multiplexes, and hypermarkets, the consumer is being revealed to a new kind of shopping knowledge and services which is gently and surely redefining customer expectations from shopping. The purpose of this paper is to study the retail industry in India. Hypermarket retail industry was considered more vivacious than ever because of the industrialization, macroeconomic performance of the country and need of organized retail segment. Due to modernization and technological growth there was growth in personal disposable income in the last 15 years which made it necessary to have giant retail story where everything is easily accessible.

Keywords


Brand Awareness, Big Bazaar, Hypermarket, Retail Industry.

Full Text:

PDF

References


Aaker, J.L. (1997). Dimensions o brand personality, journal of marketing research 34(3), 347-356.

Farquhar, peter h. (1989). Managing brand equity. Marketing research 1(3):24-33. Brand image.

Grewal, Dhruv, Julie baker, Michael levy, and Glenn B.Voss (2003), “the effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores, “journal of retailing, vol.79, issue 4,259-268.

Kumar, Shishir (2006). “The changing face of Indian retailing”, the ICFAI and journal of management research, vol. 5, April, pp 42-48.

Lee, S.L., Ibrahim, M.F. and Hsueh-Shan, C,(2005)”Shopping Centre Attributes affecting Male Shopping Behaviour”, Journal of retail & Leisure Property, Vol. 4(4), October, pp 324-340.

Martin, Craig A. and Turley, L.W.(2004). “Malls and Consumption Motivation: An Exploratory Examination of Older Generation Y Consumers”, International of Retail & Distribution Management, Vol. 32(10), pp 464-475.

Memo, Sharif (2006).”Changing Face of Indian Retail Industry and its Implications on Consumer Behaviour: An-Depth Study”, the ICFAI a Journal of Management Research, vol. 5(9), April, pp49-58.

Macdonald, k., sharp, m., (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication. Journal of business research. Vol.48, pp.5-15.

Oliver, r l. (1997). A behavioral perspective on the consumer. New York, NY: mc Graw-hill.

Ranjan, Rajeev k. (2010).”An Insight into the Impact of Mall Culture on Middle Class consumers”, vedaang, vol1 (1), January-June, pp73-78.

Rathod, raju M.(2004).”Challenges and Strengths of Supermarkets”, Indian Journal of Marketing, vol XXXIV (4), April, pp29-30.

shukla, Archana (2005).”Sizing up Indian Retail”, Business Today, Sep 25, pp 144-145.


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2019 International Educational Applied Scientific Research Journal