Ali Aldhamiri


This paper aims to explore effective strategic marketing models to minimize climate change impacts and understand how to influence consumer behaviors towards climate change (in developing countries). Causes and solutions of climate change in this paper will be investigated from a marketing perspective because business companies are one part of the climate change issue and consumers are the second part. This study used a qualitative research method to explore this phenomenon. Results show that from a marketing point of view, the main causes of climate change are: 1) products or services (e.g. Vehicles; Air travel and the excessive use of fighter aircraft; power stations; refrigerators; air conditioners; water heaters. 2) Farming (e.g. methane emissions from animals; agriculture such as cattle, rice paddies; and agricultural insecticides). Additionally, results show that Ansoff Growth Matrix theory, SMART objective A-T-A-R Model, the use of the low price strategy and the use of taxes are the most effective strategic marketing tools to minimize climate change impacts. This paper guides involved brands and marketing managers; and it provides some models, pricing strategies, promotional ideas in order to minimize climate change impacts.


Marketing models, marketing strategies, minimising climate change impacts, influencing consumer behaviours towards climate change

Full Text:



Aaker, D. (2005). Strategic Market Management. (7th ed.). New York: John Wiley and Sons.

Bajzek, N. (2007). ProBuilder product report: Green products. Professional Builder, 72(9), 109-109.

Bullock, David S (1993). Welfare implications of equilibrium supply and demand curves in an open eeconomy. American Journal of Agricultural Economics, 75(1), 52.

Choi, H., & Oh, I. (2010). Analysis of product efficiency of hybrid vehicles and promotion policies. Energy Policy, 38(5), 2262-2271.

Crawford, C. & Anthony, D (2008). New products management. New York: McGraw-Hill.

Egelhofer, R., Marizy, C., & Cros, C. (2007). Climate impact of aircraft technology and design changes. Journal of Air Transportation, 12(2), 72-97.

Food and Agricultural Organization of the U.N. (2007). No Title. Retrieved from

Frijters, P., Dulleck, U. & Torgler, B. (2009), Introductory Economics for Decision Makers, 2nd edition, South Melbourne: Cengage.

Leggett, J. (1990). Global warming: The Greenpeace report. New York: Glays Ltd.

McKie, R. (2009, Mar 8). Scientists to issue stark warning over dramatic new sea level figures.

Guardian, p. 19.

May, E. and Z. Caron. (2009). Global warming for dummies. Mississauga (Canada): John Wiley and Sons Ltd.

Mankiw, N. G. (2007). Principles of Economics. (4th ed.). South Western Cengage: Learning.

Mcdonnell, J., & Bartlett, J. (2009). Marketing to change public opinion on climate change: a

case study. The International Journal of Climate Change: Impacts and Responses, 1(3), 64- 73.

Morris, M. R., & Sweet, J. (2007). The quest for green. Professional Remodeler, 11, 20-20. Retrieved from

Pew Center on Global Climate Change. n. d. basics/kidspage.cfm (accessed May 12, 2009).

Roger, A. P. (2004). What is climate change? Issues in Science and Technology, 20(4), 31-34. Schlesinger, W. H. (2011). Climate change. Interpretation, 65(4), 378-390,340.

Solomon, M., A. W. Chitty, G. Fripp, G.W. Marshall, & E.W. Stuart, (2009). Marketing: Real People, Real Choices Sydney: Pearson Education.

Tan, B. C., & Lau, T. C. (2010). Attitude towards the environment and green products: Consumers' perspective. Management Science and Engineering, 4(2), 27-39.

Tisdell, C. (2008). Global warming and the future of pacific island countries. International Journal of Social Economics, 35(12), 889.

United Nations News Centre. (2011). Renewable sources can meet most global energy demands – UN-backed report. Retrieved from


Walker, Gountas, Mavondo & Mullins (2012) Marketing Strategy: A Decision-Focused Approach. New York: McGraw Hill.

William, H. S. (2011). Climate change. Interpretation, 65(4), 378-390,340.

World Nuclear Association. (2009). The Communications Network for Nuclear Energy and Ionising Radiation. Retrieved from html#countries


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2019 International Educational Applied Scientific Research Journal